Digital CRM's Blog

  The hell of disinformation & propaganda, unleashed in several countries, including very much the U.S., India, U.K. China & Russia among several others, is leading to whole generations imbibing, absorbing and believing gross disinformation and blatant propaganda which Joseph Goebbels, with the tools available today, would have been justifiably proud of. Chat and messaging applications like WhatsApp, which rules the roost in countries like India, have enabled taking the disinformation hell to new levels altogether. Propagandists & tasked SM workers have assiduously formed groups & forums which are subjected to digital bombarding, round the clock, by agents who use digital marketing techniques like micro-segmentation, hyper personalization and micro-targeting through focused feeds of news, conspiracy theories, relentlessly generated disinformation and lies for the micro-targeted segments. These segments are formed mostly based on the following filters: There are four...