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AI Applications in Advertising and Marketing

Technological advances have always opened up new vistas for storytelling and marketing. Just like the introduction of TV ushered in an era of mass advertising and reach never achieved before, the arrival of the internet and mobile subsequently, brought in a totally new level of targeting and contextual advertising. AI is now all set to change how people interact with technology, information, brands and services. 
Let's take a quick peek at some of the AI applications currently on in marketing and advertising: AI generated contentSmart content creationVoice searchProgrammatic media buyingPropensity modellingPredictive analysisAd targetingDynamic PricingRetargetingPredictive customer serviceGiven below is a RACE (Reach, Act, Convert, Engage) machine learning customer life cycle infographic to show how AI, Machine Learning and Propensity Modelling can be applied to different customers. This article assumes that the reader is familiar with the basics of AI and Machine Learning (For a qu…

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